Even though graduation is much closer than I'd like to acknowledge, I've done very little planning about what I want to do when I get out of school. That being the case, I wasn't surprised when I was unable to immediately identify an agency that I'd like to work for (assuming there'd still be jobs available). At first, I thought, like Corey, that as an avid sports fan it'd be fun to work at Wieden and Kennedy since they do such great work in that market. However, knowing me, I'd need to work something more than sports to keep my interest so I started thinking about some of my favorite ads and came across TBWA. TBWA has done some great work that has really stuck with me for one reason or another and have a current client list that includes many products I use and would have fun creating ads for such as Absolut Vodka, Apple, Pepsi, and Gatorade. Here are some of their ads that I particularly like:I absolutely love this commercial for Jameson's Irish Whiskey by TBWA. It takes you through a story without trying to sell you anything and at the very end, you find yourself wanting exactly what they "aren't" selling you. I think it's a great ad to target men because for most guys, drinking is almost a way in which to show how "manly" you are and this shows that clearly Jameson is the manliest of drinks.
Even though I'm mad at Gatorade for continuing to change their formula, I think the 'That's G' campaign by TBWA is great. Their ad "What's G?" is really powerful I think and the one above is engaging but the campaign as a whole is great I think because of this play off being 'G'. To be 'G' originally was a shortened term for gangster but has evolved into 'G' meaning cool. In one short phrase, "that's 'G'" or "what's 'G'", they make Gatorade both the thing that you want to be and a way to be that.
I think TBWA would be a great place to work and they have some great campaigns that I'd like to be a part of.
