Peyton Manning is the best advertising athlete

Not a commercial, but just another reason he's awesome:

Long Copy and Gorillas

I think this a a fantastic long copy and guerilla ad. This ad on the back of a bus appears to be an excerpt from a longer story but is very intense. If you begin reading, it's kind of difficult to stop because it doesn't read like an ad at all, on the contrary like I said it appears to be a part of a longer story. What you're reading is a very descriptive story of a girl who is apparently being held captive and interrogated. Just as she tries to make a break for it, the story ends and the ad says "If you've had time to read this story this far, you'd better try the train sometime. Dutch Railways." Brilliant. This ad gets you so involved that you don't realize it is an ad, then they hit you with it at the end very poignantly. The message is clear, if you had time to read the ad clearly the bus is slow and makes many stops. Dutch Railways will get you where you need to go quicker. Entertaining and creative.

I thought this was an interesting long copy ad in that it is a long copy ad, but it isn't. This ad shows how you can avoid other advertising, which is kind of interesting in itself, if you follow their ad. Reading only the white words, you learn that you can "watch the latest blockbuster movies and tv series without any disturbing breaks" using their product. Reading the whole ad as is, you realize the rest of the words ARE the disturbing breaks. Interesting.

This is an interesting Crest toothpaste guerilla ad that I think makes it's point very clear. I think choosing the subway was good for the additional reason that many people consider them very dirty in the first place. Showing one white seat, where the toothpaste has apparently leaked to, surrounded by the less appealing tans seats clearly conveys the message of whitening your teeth with Crest.

Ahh Orbit

Funny Orbit Commercial - Watch more Funny Videos

Love-Hate

Basically, I hate that I love this ad:

Word

http://adsoftheworld.com/media/print/chester_zoo_botanical_gardens_1

I like this words-only ad because it catches you off-guard. You would expect to see lions and bears at a zoo but you then read further and it includes wild flowers. It is comical that the three things to be listed are ferocious lions, savage bears, and oh yeah, wild flowers. It also helps draw attention to the fact that this zoo also has a botanical gardens, which many places may not and this helps set them apart. The fact that it is bold lettering also helps to reduce the chance that the ad will be passed as just another zoo ad since you have the words "wild flower" looking you in the face.

http://adsoftheworld.com/media/print/apple_beer_check

I think this ad is also very funny and I think it does a good job to sell a product that I would imagine is very difficult to sell. Non-alcoholic beer, not exactly a product that I see flying off the shelves. But this ad, which appears to possibly be an outdoor ad on the side of a building, makes you stop and gives a little chuckle. It plays off the fact that normally you would get Id'd and identifies the only instance that would happen with this beverage.

http://adsoftheworld.com/media/print/imax_theatre_gravity

I've seen many comments on similar ads for IMAX but I also like this one. There is a clear exaggeration as to the size of the IMAX screens but it draws attention to this in a way that is cheeky almost. The joke is that many people like the movies and want to be movie stars or follow their favorite stars so they are "drawn to the theater," however IMAX is so large people are literally drawn to the screen because it has it's own gravitational pull.

http://adsoftheworld.com/media/print/mcdonalds_tongue

I've also seen similar ads commented on and I would agree that I very much dislike the ad and the whole series. You start out reading the message and you're not really sure what to do with the picture of the Mickey D's fries. I also don't think the message is as funny as it tries to be.

http://adsoftheworld.com/media/print/wonderbra_wonderbra

Again, many comments on this ad, I just think it is a great ad. Very well done, simple, funny, and effective.

http://adsoftheworld.com/media/print/the_eagle_print_awards_unicorn

This ad has nothing to do with the idea "words-only" but I came across it while looking for ads and I actually laughed aloud.