Word

http://adsoftheworld.com/media/print/chester_zoo_botanical_gardens_1

I like this words-only ad because it catches you off-guard. You would expect to see lions and bears at a zoo but you then read further and it includes wild flowers. It is comical that the three things to be listed are ferocious lions, savage bears, and oh yeah, wild flowers. It also helps draw attention to the fact that this zoo also has a botanical gardens, which many places may not and this helps set them apart. The fact that it is bold lettering also helps to reduce the chance that the ad will be passed as just another zoo ad since you have the words "wild flower" looking you in the face.

http://adsoftheworld.com/media/print/apple_beer_check

I think this ad is also very funny and I think it does a good job to sell a product that I would imagine is very difficult to sell. Non-alcoholic beer, not exactly a product that I see flying off the shelves. But this ad, which appears to possibly be an outdoor ad on the side of a building, makes you stop and gives a little chuckle. It plays off the fact that normally you would get Id'd and identifies the only instance that would happen with this beverage.

http://adsoftheworld.com/media/print/imax_theatre_gravity

I've seen many comments on similar ads for IMAX but I also like this one. There is a clear exaggeration as to the size of the IMAX screens but it draws attention to this in a way that is cheeky almost. The joke is that many people like the movies and want to be movie stars or follow their favorite stars so they are "drawn to the theater," however IMAX is so large people are literally drawn to the screen because it has it's own gravitational pull.

http://adsoftheworld.com/media/print/mcdonalds_tongue

I've also seen similar ads commented on and I would agree that I very much dislike the ad and the whole series. You start out reading the message and you're not really sure what to do with the picture of the Mickey D's fries. I also don't think the message is as funny as it tries to be.

http://adsoftheworld.com/media/print/wonderbra_wonderbra

Again, many comments on this ad, I just think it is a great ad. Very well done, simple, funny, and effective.

http://adsoftheworld.com/media/print/the_eagle_print_awards_unicorn

This ad has nothing to do with the idea "words-only" but I came across it while looking for ads and I actually laughed aloud.