Absolutely love Hot Wheels advertising as of late. So simple and amazingly powerful without slapping you in the face with their product. This one really reminds me of a print version of their outdoor ad when they placed a Hot Wheels track loop cut-out on an overpass. There is another ad in this series where the fuel is milk and cookies instead, but just a great idea.
Juvenile? Maybe. Funny and to the point? Definitely. I'm a sucker for advertising that makes you laugh even if it is kind of childish humor. I find that ads with humor are the ones I remember best and talk about to other people; everyone likes to share in a laugh. This ad for the Effie Awards is part of a series and i think it successfully conveys the message that creating ads that actually reach the audience are tougher, and should be rewarded.