Ok, so they're not all PSAs so to say but they are socially conscious ads that are really driving the point home (no pun intended, you'll see what I mean).
Absolutely fantastic, love this ad. It is one that I can truly say would resonate with a younger generation especially considering older people wouldn't likely know what "checking in" is. It's straight to the point, but fresh and original. There are numerous don't text and drive ads and the like, but this one really stands out. Agency is N=5.
Not as good as the first one, and there's something not quite right about the copy, but the art direction is a fresh expression of an old idea. The image really draws you in and the copy does just enough not to mess of the message.
