Simplicity wins, and humor if I have anything to say about it

Had some down-time at my internship today so I perused Ads of the World as usual and these two really stood out to me.

Absolutely love Hot Wheels advertising as of late. So simple and amazingly powerful without slapping you in the face with their product. This one really reminds me of a print version of their outdoor ad when they placed a Hot Wheels track loop cut-out on an overpass. There is another ad in this series where the fuel is milk and cookies instead, but just a great idea.

Juvenile? Maybe. Funny and to the point? Definitely. I'm a sucker for advertising that makes you laugh even if it is kind of childish humor. I find that ads with humor are the ones I remember best and talk about to other people; everyone likes to share in a laugh. This ad for the Effie Awards is part of a series and i think it successfully conveys the message that creating ads that actually reach the audience are tougher, and should be rewarded.