I think this a a fantastic long copy and guerilla ad. This ad on the back of a bus appears to be an excerpt from a longer story but is very intense. If you begin reading, it's kind of difficult to stop because it doesn't read like an ad at all, on the contrary like I said it appears to be a part of a longer story. What you're reading is a very descriptive story of a girl who is apparently being held captive and interrogated. Just as she tries to make a break for it, the story ends and the ad says "If you've had time to read this story this far, you'd better try the train sometime. Dutch Railways." Brilliant. This ad gets you so involved that you don't realize it is an ad, then they hit you with it at the end very poignantly. The message is clear, if you had time to read the ad clearly the bus is slow and makes many stops. Dutch Railways will get you where you need to go quicker. Entertaining and creative. 
I thought this was an interesting long copy ad in that it is a long copy ad, but it isn't. This ad shows how you can avoid other advertising, which is kind of interesting in itself, if you follow their ad. Reading only the white words, you learn that you can "watch the latest blockbuster movies and tv series without any disturbing breaks" using their product. Reading the whole ad as is, you realize the rest of the words ARE the disturbing breaks. Interesting.
This is an interesting Crest toothpaste guerilla ad that I think makes it's point very clear. I think choosing the subway was good for the additional reason that many people consider them very dirty in the first place. Showing one white seat, where the toothpaste has apparently leaked to, surrounded by the less appealing tans seats clearly conveys the message of whitening your teeth with Crest.
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