Saturday, September 18, 2010

http://adsoftheworld.com/media/print/louis_pion_watch_head_3

http://adsoftheworld.com/media/print/louis_pion_watch_head_2
These two ads are for Louis Pion watches and I do not find them particularly good. Since there are no words, I can't know for sure but I am having trouble deciding if the message is more "you are what you wear" or else "we have a watch to fit anyone's style." Either way, I find the message pretty weak and not likely to make me stop and consider the ad. It's either quite shallow or else the same old sales pitch "we can fit your style." I don't particularly like the graphics either.

http://adsoftheworld.com/media/print/tatra_beer_trees
This is an ad for Tatra beer which forcibly reminds me of Molson's selling idea. Molson is all about the taste of Canada, what ever that means and I'm not sure I want to know what geese, maple syrup, and flannel taste like anyways, except Tatra is all about the taste of Poland. I never understood what scenes like this had to do with beer anyways, is it supposed to convey some kind of natural ruggedness or purity? I'm not sure. The visual is clever, making the pint out the scenery, but personally this isn't going to get me to buy the beer.

http://adsoftheworld.com/media/print/mcdonalds_desire?size=_original
This was probably the best "visual only" print ad I could find. It plays off the saying everyone knows "the shortest distance between Point A and Point B is a straight line." There is literally a Point A and B yet the path goes well out of the way to stop at a McDonalds on the way. This effectively portrays the desire created by Mickey D's that people are willing to go out of their way to get it.

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